Chris Hershman is a Nashville-based photographer and video director specializing in portraiture with a deep focus on music. With more than 20 years behind the lens, Chris has crafted everything from album covers to music videos and essential visuals for musicians looking to define their brand. His work blends storytelling and artistry, creating compelling imagery that resonates in the music industry and beyond.

Chris’s work is bold, vibrant and cinematic, characterized by striking use of color, dramatic lighting, and intentional composition. With a musician’s eye for storytelling, his goal isn’t just to capture what’s in front of the camera, but to craft something greater—pushing beyond the ordinary to shape light, form, and atmosphere in a way that transforms his subjects. 

The challenge of “making” a compelling image—rather than simply “taking” one—is what fuels his passion every day.

During the course of his career, Chris has had the privilege of working with some of the world’s most iconic music retailers and manufacturers. His background in visual marketing gives him a keen understanding of client needs, allowing him to approach each project with both creativity and strategy. From start to finish, on every project he tackles, Chris and his team of trusted collaborators offer a top-tier, professional experience.

Nikon Ambassador (2018–2024)

As an official Nikon Ambassador, Chris regularly showcased his work at major industry events including CES and NAB, delivering talks to encourage filmmakers and photographers alike to pursue their passion for visual storytelling.

During his time as a Nikon Ambassador, Chris also developed training courses and created several articles and instructional films. Some standouts include:

The Art of Making Music Videos

Chris Hershman Shooting with the Z f: “It Doesn’t Feel Like Work Anymore.”

Chris Hershman’s Z 7 Music Video with Singer Emily Blue

“I’m With The Band”: How To Shoot a Music Video with DSLRs