San Diego, 2016
LaCie was acquired as a client through a moment of happenstance while Chris was working for Switchfoot. While roaming the beach of San Diego, he was holding his laptop and LaCie Rugged hard drive trying to find wifi to update the band’s social media for an event they were hosting.
A LaCie marketing director was attending the event, saw Chris, then pointed and shouted, “Hey, that’s my product!” Happy to see the product in use in such a rugged location, they were compelled to meet and speak more about collaborating.
Upon first conversations, LaCie was interested in having Chris write a blog entry; however, CHVA pitched doing a video following Chris behind the scenes while filming music videos to better explain how he uses LaCie hard drives while on set.
Creative Pro Series
Upon completion of this video, CHVA pitched yet another series of videos featuring other creators using this product which led to a year and a half of continuous filming across the nation. Over that year and a half, Chris and his team filmed photographers, filmmakers, music artists, and recording engineers to showcase the many uses of LaCie products.
The series continues to live on as the Creative Pro series. CHVA was asked to create multiple commercials and trade show visuals. CHVA prefers to work with brands or products that they use in their current workflow so it is an honor to have connected randomly with a company such as LaCie where their product can be found on site at a CHVA production.
